Richard CHARTER joined Alira Health as Vice President of MedTech Market Access for Europe and Asia Pacific in April 2020. Richard has over 15 years of experience in financial and health economics and was the former head of market access and pricing at a major MedTech company.  Richard has worked on projects across multiple care delivery settings and therapeutic areas. 

Richard has focused on evidence requirements, payer engagement and Value-Based Healthcare.  He is past-chair of the MedTech Europe Evidence & Payers Working Group, is currently the co-chair of the ISPOR Medical Device Special Interest Group, the HTAi Medical Device Interest Group, Chairperson of the MedTech Europe Evidence & Payers Working Group, and the industry Advisor to the EU funded Horizon 2020 COMED initiative on cost and outcomes measurement for medical devices. 

Richard graduated from SDA Bocconi where he obtained a Master’s degree in Healthcare management, Economics and Policy.  Richard has also completed the Harvard Business School Intensive Course on Value Based Healthcare and has successfully helped guide various Market Access & Value Based Healthcare (VBHC) pilot projects around Europe.